GOT GAS?

AGA launched their new direct-to-consumer propane vending machines in the nordic countries and we were tasked to develop a concept for launch for social media and OOH. We created a series of inspirational quotes with a gassy grill twist for their grill-lovin' target audience, or as we call them -  Grillosophies. 

Role: Concept, art direction, illustrator

 

For the Norwegian market we created grillosophies in Norwegian because of a local aversion to English in adverting (unless it's a Jay-Z quote which is a-ok!)