GOT GAS?

Background: AGA launched their new direct-to-consumer propane vending machines in the nordic countries.

 

Task: develop a concept for launch for social and OOH.

 

Solution: inspirational quotes with a gassy twist for their grill-lovin' target audience, or as we call them -  grillosophies. 

 

For the Norwegian market we created grillosophies in Norwegian because of a local aversion to English in adverting (unless it's a Jay-Z quote which is a-ok!)