AGA launched their new direct-to-consumer propane vending machines in the nordic countries and we were tasked to develop a concept for launch for social media and OOH. We created a series of inspirational quotes with a gassy grill twist for their grill-lovin' target audience, or as we call them - Grillosophies.
Thomas Nguyen (Art director)
Dan Göransson (Copywriter)
Henrik Täppmark (Creative director)
For the Norwegian market we created grillosophies in Norwegian because of a local aversion to English in adverting (unless it's a Jay-Z quote which is a-ok!)