GOT GAS?

Background: AGA launched their new direct-to-consumer propane vending machines in the nordic countries.

 

Task: develop a concept for launch for social and OOH.

 

Solution: inspirational quotes with a gassy twist for their grill-lovin' target audience, or as we call them -  grillosophies. 

 
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For the Norwegian market we created grillosophies in Norwegian because of a local aversion to English in adverting (unless it's a Jay-Z quote which is a-ok!)

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