Background: AGA launched their new direct-to-consumer propane vending machines in the nordic countries.


Task: develop a concept for launch for social and OOH.


Solution: inspirational quotes with a gassy twist for their grill-lovin' target audience, or as we call them -  grillosophies. 


For the Norwegian market we created grillosophies in Norwegian because of a local aversion to English in adverting (unless it's a Jay-Z quote which is a-ok!)