Sorry (I ain't sorry)

Did your CEO release a poorly crafted apology workshopped by the policy team in an all hands on deck meeting, scrubbed by legal, and fine-tuned down to the placement of punctuations by the PR team - again? 

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Words matter. So here's a practice for those who might have forgotten how to write a proper apology. Suitable for children from 7 years and above, C-suite, and comms teams.