I redesigned the font Akzidenz-Grotesk to create a new font that embodies the experiences immigrants go through when expected to assimilate into their new country; loss of identity, the pressure to conform, and being reduced to a stereotype. This started with a curiosity about what would happen if you gave a font created with the ethos to be invisible a reason to be visible.
Conformity Grotesk is a font that shows, in its own small way, what the experience of being an immigrant is like. You're never fully yourself, you alter some parts of yourself to fit in, while changing other parts to live up to an ideal version others have of you. But I also wanted to create something that when used together shows what I see that people from the outside looking in might not; a group of people that consists of different personalities and identities that together find a common meaning.