donate your data when
you're away from home

UpFi is an API for Google WiFi that securely re-routes your internet to local, low-income households.
It activates automatically when you leave home.

Aaron Davidoff


Future Lions Shortlist

Creative Conscience Finalist

360° campaign

To drive awareness, we’ll create an internet-wide rewards program. For every GB of data people save (by turning off data-heavy features), we’ll install an UpFi router in an underserved neighborhood. Plus, every 100 MB of data saved earns a $10 discount on a brand new Google WiFi router.

google search
google maps

Businesses can boost their appearance on

Google Maps if they install an UpFi router.

banner ads
upfi website