Livi UK - Marketing digital healthcare without talking about healthcare
The brief for 'Patient stories' was simple: create emotional, memorable stories about how we genuinely help a range of patients through our digital services.
The five stories centre around the impact healthcare has on the patients' lives where Livi show up for people in moments that matter, rather than the specific kind of treatment they received – a man free of migraines now able to fully step into the father role or the sick mother carrying the worry about herself and her daughter.
We get up and close with the patients, showing them the way they interact with the product – all through the lens of their phone camera (we shot this campaign on a phone too)
We created 197 assets across paid and organic channels.
Thomas Nguyen (Art director and creative lead)
Fredrik Glimskär (Creative director)