cure your resting bus face
When nothing really ever changes on your commute, the same goes for your face. Lyft is the cure for the bus riding epidemic that is taking over America - Resting Bus Face, more commonly known as RBF.
Art direction, design
interactive bus ads
To provide an instant relief these sufferers can request a Lyft directly from the ad.
We'll spread awareness about RBF through everyone's favorite physician - WebMD.
We'll urge people to play a little game with Lyft; find the difference with a twist.
To keep RBF from taking over everyone's carefully curated Instagram feeds we'll create an RBF-measuring filter. the danger zone is above 90% and we'll send out free promo codes to the unfortunate ones.
As a quick remedy we'll create pre-rolls with a twist at the end, snapping people out of their RBFs.