art director
cure your resting bus face

When nothing really ever changes on your commute, the same goes for your face. Lyft is the cure for the bus riding epidemic that is taking over America - Resting Bus Face, more commonly known as RBF.

Role

Art direction, design

interactive bus ads
 

To provide an instant relief these sufferers can request a Lyft directly from the ad.

BUS1
BUS2
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online

We'll spread awareness about RBF through everyone's favorite physician - WebMD.

interactive OOH

We'll urge people to play a little game with Lyft; find the difference with a twist.

DIFFERENCE1
DIFFERENCE2
social

To keep RBF from taking over everyone's carefully curated Instagram feeds we'll create an RBF-measuring filter. the danger zone is above 90% and we'll send out free promo codes to the unfortunate ones. 

pre-rolls

As a quick remedy we'll create pre-rolls with a twist at the end, snapping people out of their RBFs.

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...and the making of the wiener art.