art director
optimism is just around the corner

Most insurance companies talk about the same thing; crashes, claims, and catastrophes bound to happen. Sonnet, Canada's fully-online insurance company, believes in protecting people's optimism around big life moments rather than fear-mongering tactics. But the celebration of these milestones are often lost in the the stress of everyday life.


So, what if we could help first-time insurance buyers to focus on the best thing that could happen in the places where they expect it the least? 


Hampus Elfström