Advertising 101 is to never create the expected. So we made social content about internet speed with cats. Superhero cats if we want to get really specific. 

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Introducing the chaotic kittens, the fantastic felines, the wacky wild ones.

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Or the benefits of using Xfinity xFi internet if you want to be boring. 

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Creative team:

Thomas Nguyen (art director)

Allie Walker (copywriter)

John Kovacevich (Creative director)