Hej! I’m probably the only Swedish-Vietnamese art director you’ll ever meet so this is your lucky day!

I’m a multi-disciplinary art director and brand designer from Sweden with over eight years of experience. I started my career in advertising before I joined the dark side – in-house.

As a tinkerer turned creative, my time in advertising and in-house has been defined by my passion for making things with my hands - from building sets and holding the camera, to crafting scalable design systems. If paid in pastries I might even dabble in some stakeholder management and internal promotion.