When Kry acquired Mjog, a UK-based company offering GP practices with patient management systems, it was in a desperate need of an update so we brought it into our brand world.

We did this by updating the logo, establish a brand palette that aligned with our main brand palette, a new set of graphic elements that translated the Mjog service proposition, new brand photos, and an updated tone of voice.

Along with the rebrand we also launched a brand campaign with the strategic positioning as a Practice Ally - the champion of those who deliner crucial healthcare services.