Campaign for the UK market where Kry is known as Livi.

The challenge: create stories about how we genuinely help a range of patients through our digital services without going into medical technicalities.

The stories we created centre on the impact healthcare has on people’s lives when we see people beyond their symptoms – a man free of migraines now able to fully step into the father role or the sick mother carrying the worry about herself and her daughter.

We drop the viewer in the middle of a conversation and get up and close with the patients, showing them from the perspective of the doctor on the other side of the video call through the lens of their phone camera.

• All videos and images were shot with a phone for authenticity.

• 197 assets across paid and organic channels.