A guiding insurance light
Concept / Logo design / Graphic design / Typography
I created a graphic profile for Safely Insurance consisting of logotype with variations, colors, and typeface.
Safely Insurance is a newcomer in the insurance market, and their goal is to fill the need for a Swedish insurance company that can speak, in a simple and trusting way, to those who aren't fluent in Swedish yet.
By offering those who are struggling to navigate the Swedish insurance market simple insurance products they can understand, Safely Insurance hope they can build their customers' confidence little by little.
Agency
Freelance
Client
Safely Insurance
Inspired by the story of the founders, and the ones I’ve heard from my own parents, about navigating a new culture and feeling lost, I took inspiration from the pole star and its history in navigation.
The symbol was created as an interpretation of stars depicted in imagery with their points. The colours chosen are soft, yet bright, to stand out in a category of reds and blues.
