The first poem written through Instagram polls
Concept / Social content / Art direction
Art is a subject often out of reach for people with immigrant backgrounds in the suburbs of Stockholm.
Vällingby Centrum, a town center outside of Stockholm, wanted to bring attention to the cultural activities they offered so we created an activation on Instagram Stories through the poll function.
Every day for two weeks thousands of followers voted on a new sentence of the poem written by the young poet Mona Monasar, a local to Vällingby herself.
The final result became "Västerort", a poem about the creative energy thriving in the diversity of Vällingby often overlooked by the gatekeepers of high art in the inner city.
Agency
Ruth
Client
Vällingby Centrum
Translation
Vällingby the small city in the city
Exists in its own oasis
Stadsteatern and Kulturhuset cast
Their shadow over the soul of Västerort
Plays like Svaret and book panels every Monday
Who is more cultural than us
Alone by bus five days a week
For school my entire childhood
To read and analyse Strindberg
And Moberg, old dead writers
We live in the neighbourhood where culture is ever present
Alive, not a frozen relic
Where the neighbourhood’s best poets are crowned and where dancers sweep onto the stage of the elite
What we read in the classroom is
part of our daily lives, we do it together
For all the kids who one day will have
Cultural figures to read about and choose among
Like a smorgasbord
In Västerort they only write about those who passed away
We forget about the life that lives in every step
So we’ll breathe life into Västerort
With each word, with each song lyric
We know how to carry on
Together
And with every vein of creativity
We’re a step closer
In a place like Västerort death can’t push out life
It’s not a wish it’s the truth
Because culture thrives here
