How do you get a company of 400+ people spread across three continents excited about a brand…refresh? Free company swag. I designed graphics for t-shirts, water bottles, totes and caps.

With ‘Curiosity’ as a guiding principle and theme I created a merch symbol that represents the not so straight path from question to answer. The typographic treatment of the word ‘Curiosity’ placed letters out of order to represent the messy and scattered nature of being a curious person.